Team | AVA Credit Inc.

Team

People, partners, and the AI systems that run AVA.

A lean team built for the era of human-AI collaboration.

Leadership
Matthew Dobson, Founder & CEO of AVA Credit Inc.
Matthew Dobson
Founder & CEO, AVA Credit Inc.
2025 Perplexity AI Business Fellow

Commercial lending veteran with 25+ years spanning GE Capital, TD Bank, and institutional private credit. Among the first in financial services to recognize the transformative potential of transformer architecture, filing the AI Credit® trademark in December 2017—just weeks after encountering Google’s Attention Is All You Need paper.

Developed the RGI Framework™ (Retrieve, Generate, Interact) and led a national AI training initiative for Dominion Lending Centres Group (TSX: DLCG), training thousands of mortgage professionals with a 97% positive response rate. Selected for the inaugural Perplexity AI Business Fellowship alongside executives from NVIDIA, Databricks, Box, Replit, and Bridgewater.

25+ Years Experience
$Billions Originated
2,271+ Professionals Trained
Contributors & Partners
📊
Controller
CPA · Part-Time
Financial reporting, QuickBooks administration, and corporate accounting for AVA Credit Inc.
⚙️
Technology
Contractors
Web development, platform engineering, WordPress infrastructure, and technical operations across all three divisions.
📣
Marketing & Creative
Contractors
Brand design, presentation production, content development, and campaign execution.
⚖️
Legal & Advisory
Advisor · Counsel
Strategic advisory, corporate counsel, trademark and intellectual property management.
🏦
Banking & Finance
Partners
Commercial banking, equity management, and brokerage network partnerships supporting AVA’s operations.
🔌
Vendors & Platforms
SaaS · Infrastructure
Cloud hosting, CRM, AI model providers, productivity tools, and enterprise software platforms.
AI Systems

AVA Credit Inc. was built with AI in its origins. These systems operate as functional team members — each assigned a defined role, scope, and accountability within the company’s daily operations.

🧠
Chief Technology Officer
AI System
Architecture, platform engineering, code generation, technical strategy, and systems integration.
📢
Head of Marketing
AI System
Campaign strategy, content creation, brand voice, SEO, and digital marketing across all divisions.
💼
Sales Assistant
AI System
Lead qualification, client communications, proposal generation, and pipeline management.
📋
Credit Assistant
AI System
Financial analysis, document review, credit memo drafting, and underwriting support.
📊
Accounting Assistant
AI System
Bookkeeping support, invoice processing, expense categorization, and financial reporting.
🤖
Ava — AI Agent
AI System
Client-facing assistant on avacredit.ca. Answers questions, provides guidance, and routes inquiries 24/7.

AVA Credit Inc. Team

AVA Credit Inc. is led by Matthew Dobson, Founder and CEO, a financial services veteran with over 25 years of commercial lending experience and the 2025 Perplexity AI Business Fellow. The company operates with a lean team of contractors, advisors, and partners across technology, marketing, legal, banking, and vendor platforms. AI systems serve as functional team members in roles including CTO, Head of Marketing, Sales Assistant, Credit Assistant, Accounting Assistant, and client-facing AI agent.